{"title":"Black Friday Knitwear","description":"","products":[{"product_id":"1970-jumper-black","title":"1970 Jumper","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003e\"This white stripe with the black writing is like a Punk string of pearls.\"\u003c\/em\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003eTHE FIT\u003c\/h3\u003e\n\u003cp\u003eThe 1970 Jumper offers a slim fit, designed to sit snug against the body and sitting just at the hips. Features a subtle ribbed neck, hem and cuffs.\u003c\/p\u003e\n\u003cp\u003eRead the 1970 story \u003cstrong\u003e\u003ca href=\"https:\/\/bellafreud.com\/collections\/1970\"\u003eHERE\u003c\/a\u003e\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cdiv class=\"rte product-description\"\u003e\n\u003cp\u003eModel is size 8 wearing a size small, height 5\"10.5.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp class=\"MsoNormal\"\u003eExplore new takes on the classic\u003cspan\u003e \u003c\/span\u003e\u003cspan class=\"il\"\u003efit\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003eand shop the\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/bellafreud.com\/products\/1970-oversized-jumper-black\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/bellafreud.com\/products\/1970-oversized-jumper-black\u0026amp;source=gmail\u0026amp;ust=1750240468576000\u0026amp;usg=AOvVaw2ow1m7CI1U7uspNb0cl1Bo\" target=\"_blank\"\u003eOversized 1970\u003c\/a\u003e\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003efor a relaxed but tapered silhouette that subtly cinches the waist, or go XL with the boxy\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/bellafreud.com\/products\/new-era-1970-jumper-wool-black\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/bellafreud.com\/products\/new-era-1970-jumper-wool-black\u0026amp;source=gmail\u0026amp;ust=1750240468576000\u0026amp;usg=AOvVaw0qvZhpTzcJPTzZ6Nni_tMz\" target=\"_blank\"\u003eNew Era\u003c\/a\u003e\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ethat drapes effortlessly for a chic, laid-back vibe.\u003c\/p\u003e","brand":"BLACK","offers":[{"title":"XS","offer_id":40383588991157,"sku":"5060450293198","price":448.0,"currency_code":"USD","in_stock":true},{"title":"S","offer_id":40383589023925,"sku":"5060450290708","price":448.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":40383589056693,"sku":"5060450292153","price":448.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":40383589089461,"sku":"5060450291729","price":448.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":40383589122229,"sku":"5060450291361","price":448.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0569\/9757\/6885\/files\/BFCO001_128.jpg?v=1752492351"},{"product_id":"1970-mohair-jumper-flamingo-pink","title":"1970 Mohair Jumper","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003e\"Strawberry Fizz 1970.\"\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3\u003eTHE FIT\u003c\/h3\u003e\n\u003cp\u003eThe iconic 1970 gets the mohair treatment. The Pink 1970 Mohair Jumper oversized, boxy fit designed to sit comfortably away from the body. Spun in a luxury Italian mohair with 1970 intarsia, with subtly ribbed neck hem and cuffs for maximum comfort.\u003c\/p\u003e\n\u003cp\u003eModel is a size 8 wearing a size small, height 5\"10.5.\u003c\/p\u003e\n\u003ch3\u003eWHY WE LOVE THE 1970 Mohair Jumper\u003c\/h3\u003e\n\u003cp\u003eWhile messing around on my photocopier I spied the date 1970 printed in the corner of the catalogue I was leafing through. This date looked good. I kept blowing it up, then cut it out and pinned the strip of white paper onto my black jumper. It had a charm, like a cool record cover. I had read somewhere in a Coco Chanel biography, that she advised women to invest in a string of pearls because it reflected a luminescent glow onto the face. What I was looking at made me think of the early New York punk scene, and Patti Smith. This white stripe with the black writing is like a Punk string of pearls.\u003c\/p\u003e\n\u003cp\u003eExplore the 1970 collection \u003ca href=\"https:\/\/bellafreud.com\/collections\/1970\"\u003ehere\u003c\/a\u003e.\u003c\/p\u003e","brand":"PINK","offers":[{"title":"XS","offer_id":40383590629557,"sku":"5056028397306","price":555.0,"currency_code":"USD","in_stock":true},{"title":"S","offer_id":40383590662325,"sku":"5056028328744","price":555.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":40383590695093,"sku":"5056028368313","price":555.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":40383590727861,"sku":"5056028328768","price":555.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":40383590760629,"sku":"5056028380049","price":555.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0569\/9757\/6885\/files\/Bella-freud-1970-mohair-jumper-pink-model.jpg?v=1752492197"},{"product_id":"1970-jumper-red","title":"1970 Jumper","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003e\"This white stripe with the black writing is like a Punk string of pearls.\"\u003c\/em\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003eTHE FIT\u003c\/h3\u003e\n\u003cp\u003eThe 1970 Jumper offers a slim fit, designed to sit snug against the body and sitting just at the hips. Features a subtle ribbed neck, hem and cuffs.\u003c\/p\u003e\n\u003cp\u003eRead the 1970 story \u003cstrong\u003e\u003ca href=\"https:\/\/bellafreud.com\/collections\/1970\"\u003eHERE\u003c\/a\u003e\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cdiv class=\"rte product-description\"\u003e\n\u003cp\u003eModel is size 8 wearing a size small, height 5\"10.5.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp class=\"MsoNormal\"\u003eExplore new takes on the classic\u003cspan\u003e \u003c\/span\u003e\u003cspan class=\"il\"\u003efit\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003eand shop the\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e\u003ca data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/bellafreud.com\/products\/1970-oversized-jumper-black\u0026amp;source=gmail\u0026amp;ust=1750240468576000\u0026amp;usg=AOvVaw2ow1m7CI1U7uspNb0cl1Bo\" href=\"https:\/\/bellafreud.com\/products\/1970-oversized-jumper-black\" target=\"_blank\"\u003eOversized 1970\u003c\/a\u003e\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003efor a relaxed but tapered silhouette that subtly cinches the waist, or go XL with the boxy\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e\u003ca data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/bellafreud.com\/products\/new-era-1970-jumper-wool-black\u0026amp;source=gmail\u0026amp;ust=1750240468576000\u0026amp;usg=AOvVaw0qvZhpTzcJPTzZ6Nni_tMz\" href=\"https:\/\/bellafreud.com\/products\/new-era-1970-jumper-wool-black\" target=\"_blank\"\u003eNew Era\u003c\/a\u003e\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ethat drapes effortlessly for a chic, laid-back vibe.\u003c\/p\u003e","brand":"RED","offers":[{"title":"XS","offer_id":40383591317685,"sku":"5060450294669","price":448.0,"currency_code":"USD","in_stock":true},{"title":"S","offer_id":40383591350453,"sku":"5060450294829","price":448.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":40383591383221,"sku":"5060450293112","price":448.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":40383591415989,"sku":"5060450291712","price":448.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":40383591448757,"sku":"5060450296434","price":448.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0569\/9757\/6885\/files\/BFCO001_244.jpg?v=1780323901"},{"product_id":"ginsberg-is-god-jumper-black","title":"Ginsberg Is God Jumper","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003e\"Looking like Edie Sedgewick.\"\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eMerino wool crew neck jumper with writing in intarsia, reading 'Ginsberg is God' on the front and 'Godard is Dog' on the back.\u003c\/p\u003e\n\u003ch3\u003eTHE FIT\u003c\/h3\u003e\n\u003cp\u003eDesigned to sit neatly to the body, with long sleeves, a ribbed crew neck, hem and cuffs.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eModel is a size 8 wearing a size small, height 5\"10.5. Fits true to size.\u003c\/p\u003e\n\u003ch3\u003eMERINO WOOL\u003c\/h3\u003e\n\u003cp\u003e100% merino wool allows for a lightweight wear that is both breathable and moisture-wicking, while staying soft to the touch.\u003c\/p\u003e","brand":"BLACK","offers":[{"title":"XS","offer_id":40383599673525,"sku":"5060450290920","price":415.0,"currency_code":"USD","in_stock":true},{"title":"S","offer_id":40383599706293,"sku":"5060450297820","price":415.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":40383599739061,"sku":"5060450299756","price":415.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":40383599771829,"sku":"5060450290807","price":415.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":40383599804597,"sku":"5060450294843","price":415.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0569\/9757\/6885\/products\/bella_freud_ginsberg_is_god_jumper_black_model_1.jpg?v=1625157447"},{"product_id":"1970-oversized-jumper-black","title":"1970 Oversized Jumper","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003e\"Like a Punk string of pearls...\"\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3\u003eTHE FIT\u003c\/h3\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cmeta charset=\"utf-8\"\u003eChunky, oversized loose fit; a fresh take on the classic 1970 Jumper. The Black Oversized\u003cspan\u003e \u003c\/span\u003e\u003cspan class=\"il\"\u003eJumper\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003ereimagines proportions with a generously loose\u003cspan\u003e \u003c\/span\u003e\u003cspan class=\"il\"\u003efit\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003ethrough the body, while the ribbed hem subtly cinches the waist for a flattering, effortless silhouette.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eFeatures ribbed neck, hem and cuffs. \u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eWe recommend taking a size down for a more fitted style, or your regular size for a cosy, oversized fit.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eModel is a size 8 wearing a size small, height 5'9\". \u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cmeta charset=\"utf-8\"\u003eExplore the 1970 collection \u003cb\u003e\u003ca href=\"https:\/\/bellafreud.com\/collections\/1970\"\u003eHERE\u003c\/a\u003e.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eFor a straighter b\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eoxier silhouette, opt for\u003c\/span\u003e the\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/bellafreud.com\/products\/new-era-1970-jumper-wool-black\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/bellafreud.com\/products\/new-era-1970-jumper-wool-black\u0026amp;source=gmail\u0026amp;ust=1750240468576000\u0026amp;usg=AOvVaw0qvZhpTzcJPTzZ6Nni_tMz\" target=\"_blank\"\u003eNew Era.\u003c\/a\u003e For a subtle “rock and roll” edge go for our slim\u003cspan\u003e \u003c\/span\u003e\u003cspan class=\"il\"\u003efitting\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/bellafreud.com\/products\/1970-jumper-black\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/bellafreud.com\/products\/1970-jumper-black\u0026amp;source=gmail\u0026amp;ust=1750240468576000\u0026amp;usg=AOvVaw1vl2ZUy9zFfUBUuOAjzAH_\" target=\"_blank\"\u003eClassic 1970.\u003c\/a\u003e\u003c\/p\u003e","brand":"BLACK","offers":[{"title":"XS","offer_id":40383700467893,"sku":"5056028445083","price":486.0,"currency_code":"USD","in_stock":true},{"title":"S","offer_id":40383700500661,"sku":"5056028445090","price":486.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":40383700533429,"sku":"5056028445106","price":486.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":40383700566197,"sku":"5056028445113","price":486.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":40383700598965,"sku":"5056028445120","price":486.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0569\/9757\/6885\/files\/BFCO002_059.jpg?v=1780323926"},{"product_id":"1970-oversized-jumper-red","title":"1970 Oversized Jumper","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003e\"Like a Punk string of pearls...\"\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3\u003eTHE FIT\u003c\/h3\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cmeta charset=\"utf-8\"\u003eChunky, oversized loose fit; a fresh take on the classic 1970 Jumper. The Red Oversized\u003cspan\u003e \u003c\/span\u003e\u003cspan class=\"il\"\u003eJumper\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003ereimagines proportions with a generously loose\u003cspan\u003e \u003c\/span\u003e\u003cspan class=\"il\"\u003efit\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003ethrough the body, while the ribbed hem subtly cinches the waist for a flattering, effortless silhouette.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eFeatures ribbed neck, hem and cuffs. \u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eWe recommend taking a size down for a more fitted style, or your regular size for a cosy, oversized fit.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eModel is a size 8 wearing a size small, height 5'9\". \u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cmeta charset=\"utf-8\"\u003eExplore the 1970 collection \u003cb\u003e\u003ca href=\"https:\/\/bellafreud.com\/collections\/1970\"\u003eHERE\u003c\/a\u003e.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eFor a straighter b\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eoxier silhouette, opt for\u003c\/span\u003e the\u003cspan\u003e \u003c\/span\u003e\u003ca data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/bellafreud.com\/products\/new-era-1970-jumper-wool-black\u0026amp;source=gmail\u0026amp;ust=1750240468576000\u0026amp;usg=AOvVaw0qvZhpTzcJPTzZ6Nni_tMz\" href=\"https:\/\/bellafreud.com\/products\/new-era-1970-jumper-wool-black\" target=\"_blank\"\u003e\u003cstrong\u003eNew Era\u003c\/strong\u003e.\u003c\/a\u003e For a subtle “rock and roll” edge go for our slim\u003cspan\u003e \u003c\/span\u003e\u003cspan class=\"il\"\u003efitting\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003ca data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/bellafreud.com\/products\/1970-jumper-black\u0026amp;source=gmail\u0026amp;ust=1750240468576000\u0026amp;usg=AOvVaw1vl2ZUy9zFfUBUuOAjzAH_\" href=\"https:\/\/bellafreud.com\/products\/1970-jumper-black\" target=\"_blank\"\u003e\u003cstrong\u003eClassic 1970\u003c\/strong\u003e.\u003c\/a\u003e\u003c\/p\u003e","brand":"RED","offers":[{"title":"XS","offer_id":40383703580853,"sku":"5056028445137","price":486.0,"currency_code":"USD","in_stock":true},{"title":"S","offer_id":40383703613621,"sku":"5056028445144","price":486.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":40383703646389,"sku":"5056028445151","price":486.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":40383703679157,"sku":"5056028445168","price":486.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":40383703711925,"sku":"5056028445175","price":486.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0569\/9757\/6885\/files\/Bella-freud-1970-oversized-jumper-red-model-1.jpg?v=1704793411"},{"product_id":"the-last-poets-oversized-jumper-black","title":"The Last Poets Oversized Jumper","description":"\u003ch3\u003eWHY WE LOVE THE Last Poets Oversized Jumper\u003c\/h3\u003e\n\u003cp\u003eThe Last Poets are a legendary ensemble of poets and jazzmen who were born out of the black civil rights movement in the 1960's. With their powerful and political lyrics and their spare rhythms, they are considered to be the godfathers of Hip Hop. Their legend and their continuing performances have established them as an enduring force in American culture. Chunky, oversized loose fit wool jumper. Ribbed neck, hem and cuffs. We recommend taking a size down for a more fitted style, or your regular size for an oversized fit. \u003cmeta charset=\"utf-8\"\u003e\u003cem\u003eA percentage of each piece sold goes to the Poets, we are proud to be collaborating with them.\u003c\/em\u003e\u003c\/p\u003e","brand":"BLACK","offers":[{"title":"XS","offer_id":42937937363125,"sku":"5056028479576","price":414.0,"currency_code":"USD","in_stock":true},{"title":"S","offer_id":42937937395893,"sku":"5056028479583","price":414.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":42937937428661,"sku":"5056028479590","price":414.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":42937937461429,"sku":"5056028479606","price":414.0,"currency_code":"USD","in_stock":false},{"title":"XL","offer_id":42937937494197,"sku":"5056028479613","price":414.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0569\/9757\/6885\/files\/bella-freud-the-last-poets-oversized-jumper-black-model-1.jpg?v=1689265749"},{"product_id":"new-era-1970-jumper-wool-black","title":"New Era 1970 Jumper","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003e\"New Era 1970 is a recasting of my most loved jumper, with a slant on the magic numbers of a favourite team player. Scaled up, the colour is bright and saturated, resonating the graphic contrast of vintage sportswear and good protest imagery\"\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3\u003eTHE FIT\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Black New Era is a modern reimagining of the iconic \u003ca href=\"https:\/\/bellafreud.com\/collections\/womens-icons\/products\/1970-jumper-red\"\u003e1970 jumper\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eA relaxed, oversized, and boxy silhouette that drapes effortlessly for a chic, laid-back vibe. As our longest-length 1970 jumper, it skips the tapered waist, creating a relaxed, slightly boyish shape.\u003c\/p\u003e\n\u003cp\u003eFor a true oversized look, choose your regular size, or size down for a slimmer fit.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe model is a standard UK 8 which is equal to a size S, height 5'9\"\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003ePrefer something slim fit? Our\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/bellafreud.com\/products\/1970-jumper-black\" rel=\"noopener\" target=\"_blank\"\u003eClassic 1970\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003eeffortlessly styles under tailoring, or try the\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/bellafreud.com\/products\/1970-oversized-jumper-black\" rel=\"noopener\" target=\"_blank\"\u003e1970 Oversized\u003c\/a\u003e\u003ca href=\"https:\/\/bellafreud.com\/products\/1970-oversized-jumper-black\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/bellafreud.com\/products\/1970-oversized-jumper-black\u0026amp;source=gmail\u0026amp;ust=1728469204039000\u0026amp;usg=AOvVaw2vCl1SSx6rFJo4xFMu6LeT\" target=\"_blank\"\u003e\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003efor a relaxed but tapered silhouette that subtly cinches the waist.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eExplore the 1970 collection \u003ca href=\"https:\/\/bellafreud.com\/collections\/1970\"\u003ehere\u003c\/a\u003e.\u003c\/p\u003e","brand":"BLACK","offers":[{"title":"XS","offer_id":43397750718645,"sku":"5056028483221","price":461.0,"currency_code":"USD","in_stock":true},{"title":"S","offer_id":43397750751413,"sku":"5056028483238","price":461.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":43397750784181,"sku":"5056028483245","price":461.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":43397750849717,"sku":"5056028483252","price":461.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":43397750882485,"sku":"5056028483269","price":461.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0569\/9757\/6885\/files\/BELLA-FREUD-NEW-ERA-JUMPER-BLACK-MODEL-FRONT.jpg?v=1753700802"},{"product_id":"new-era-1970-jumper-wool-blue","title":"New Era 1970 Jumper","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003e\"New Era 1970 is a recasting of my most loved jumper, with a slant on the magic numbers of a favourite team player. Scaled up, the colour is bright and saturated, resonating the graphic contrast of vintage sportswear and good protest imagery\"\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3\u003eTHE FIT\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Blue New Era is a modern reimagining of the iconic \u003ca href=\"https:\/\/bellafreud.com\/collections\/womens-icons\/products\/1970-jumper-red\"\u003e1970 jumper\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eA relaxed, oversized, and boxy silhouette that drapes effortlessly for a chic, laid-back vibe. As our longest-length 1970 jumper, it skips the tapered waist, creating a relaxed, slightly boyish shape.\u003c\/p\u003e\n\u003cp\u003eFor a true oversized look, choose your regular size, or size down for a slimmer fit.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe model is a standard UK 8 which is equal to a size S, height 5'9\"\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003ePrefer something slim fit? Our\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/bellafreud.com\/products\/1970-jumper-black\" rel=\"noopener\" target=\"_blank\"\u003eClassic 1970\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003eeffortlessly styles under tailoring, or try the\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/bellafreud.com\/products\/1970-oversized-jumper-black\" rel=\"noopener\" target=\"_blank\"\u003e1970 Oversized\u003c\/a\u003e\u003ca href=\"https:\/\/bellafreud.com\/products\/1970-oversized-jumper-black\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/bellafreud.com\/products\/1970-oversized-jumper-black\u0026amp;source=gmail\u0026amp;ust=1728469204039000\u0026amp;usg=AOvVaw2vCl1SSx6rFJo4xFMu6LeT\" target=\"_blank\"\u003e\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003efor a relaxed but tapered silhouette that subtly cinches the waist.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eExplore the 1970 collection \u003ca href=\"https:\/\/bellafreud.com\/collections\/1970\"\u003ehere\u003c\/a\u003e.\u003c\/p\u003e","brand":"BLUE","offers":[{"title":"XS","offer_id":43397750948021,"sku":"5056028484983","price":461.0,"currency_code":"USD","in_stock":true},{"title":"S","offer_id":43397750980789,"sku":"5056028484990","price":461.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":43397751013557,"sku":"5056028485003","price":461.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":43397751046325,"sku":"5056028485010","price":461.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":43397751079093,"sku":"5056028485027","price":461.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0569\/9757\/6885\/files\/SS24KJM032_311.jpg?v=1752494418"},{"product_id":"new-era-1970-jumper-wool-green","title":"New Era 1970 Jumper","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003e\"New Era 1970 is a recasting of my most loved jumper, with a slant on the magic numbers of a favourite team player. Scaled up, the colour is bright and saturated, resonating the graphic contrast of vintage sportswear and good protest imagery\"\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3\u003eTHE FIT\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Green New Era is a modern reimagining of the iconic \u003ca href=\"https:\/\/bellafreud.com\/collections\/womens-icons\/products\/1970-jumper-red\"\u003e1970 jumper\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eA relaxed, oversized, and boxy silhouette that drapes effortlessly for a chic, laid-back vibe. As our longest-length 1970 jumper, it skips the tapered waist, creating a relaxed, slightly boyish shape.\u003c\/p\u003e\n\u003cp\u003eFor a true oversized look, choose your regular size, or size down for a slimmer fit.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe model is a standard UK 8 which is equal to a size S, height 5'9\"\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003ePrefer something slim fit? Our\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/bellafreud.com\/products\/1970-jumper-black\" rel=\"noopener\" target=\"_blank\"\u003eClassic 1970\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003eeffortlessly styles under tailoring, or try the\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/bellafreud.com\/products\/1970-oversized-jumper-black\" rel=\"noopener\" target=\"_blank\"\u003e1970 Oversized\u003c\/a\u003e\u003ca href=\"https:\/\/bellafreud.com\/products\/1970-oversized-jumper-black\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/bellafreud.com\/products\/1970-oversized-jumper-black\u0026amp;source=gmail\u0026amp;ust=1728469204039000\u0026amp;usg=AOvVaw2vCl1SSx6rFJo4xFMu6LeT\" target=\"_blank\"\u003e\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003efor a relaxed but tapered silhouette that subtly cinches the waist.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eExplore the 1970 collection \u003ca href=\"https:\/\/bellafreud.com\/collections\/1970\"\u003ehere\u003c\/a\u003e.\u003c\/p\u003e","brand":"GREEN","offers":[{"title":"XS","offer_id":43397751144629,"sku":"5056028483276","price":461.0,"currency_code":"USD","in_stock":true},{"title":"S","offer_id":43397751177397,"sku":"5056028483283","price":461.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":43397751210165,"sku":"5056028483290","price":461.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":43397751242933,"sku":"5056028483306","price":461.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":43397751275701,"sku":"5056028483313","price":461.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0569\/9757\/6885\/files\/SS24KJM032_071.jpg?v=1752492029"},{"product_id":"face-mohair-jumper-mohair-blend-lollipop-red-pink","title":"Face Mohair Jumper","description":"\u003cp\u003eA Hidden Portrait. The Mohair Face jumper.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThe model is a standard UK 8 which is equal to a size S, height 5'9\"\u003c\/span\u003e\u003c\/p\u003e","brand":"RED PINK","offers":[{"title":"XS","offer_id":44509973282997,"sku":"5056028486147","price":268.0,"currency_code":"USD","in_stock":false},{"title":"S","offer_id":44509973315765,"sku":"5056028486154","price":268.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":44509973348533,"sku":"5056028486161","price":268.0,"currency_code":"USD","in_stock":false},{"title":"L","offer_id":44509973381301,"sku":"5056028486178","price":268.0,"currency_code":"USD","in_stock":false},{"title":"XL","offer_id":44509973414069,"sku":"5056028486185","price":268.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0569\/9757\/6885\/files\/FACE_MOHAIR_JUMPER_MOHAIR_BLEND_LOLLIPOP_RED___PINK_010_WEB.jpg?v=1727883618"},{"product_id":"melange-v-neck-lux-jumper-wool-blue-melange","title":"Melange V-Neck Lux Jumper","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\"LUX was the nickname of both my Grandmother Lucie and my father Lucian. Lux means light. It is my son Jimmy's middle name.\"\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eThe model is a standard UK 8 which is equal to a size S, height 5'9\"\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4 data-mce-fragment=\"1\"\u003eOUR MERINO WOOL\u003c\/h4\u003e\n\u003cp data-mce-fragment=\"1\"\u003eComing from the Merino breed of sheep, merino wool benefits from being extremely soft and feels beautiful against the skin. Merino wool has natural elasticity and is naturally breathable and odour resistant: its fibres wick moisture away from the body and help to regulate temperature so that the wearer feels comfortable in cool or warm weather. Bella Freud only uses Merino wool from ethically-farmed, non-mulesed sheep and the fibres are environmentally friendly whilst being incredibly durable, retaining their shape for years to come.\u003c\/p\u003e","brand":"GREY BLACK","offers":[{"title":"XS","offer_id":44509974593717,"sku":"5056028486994","price":299.5,"currency_code":"USD","in_stock":true},{"title":"S","offer_id":44509974626485,"sku":"5056028487007","price":299.5,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":44509974659253,"sku":"5056028487014","price":299.5,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":44509974692021,"sku":"5056028487021","price":299.5,"currency_code":"USD","in_stock":false},{"title":"XL","offer_id":44509974724789,"sku":"5056028487038","price":299.5,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0569\/9757\/6885\/files\/MELANGE_V-NECK_LUX_JUMPER_WOOL_BLUE_MELANGE_027_WEB.jpg?v=1727883626"},{"product_id":"melange-v-neck-lux-jumper-wool-red-melange","title":"Melange V-Neck Lux Jumper","description":"\u003cp\u003e\"LUX was the nickname of both my Grandmother Lucie and my father Lucian. Lux means light. It is my son Jimmy's middle name.\"\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eThe model is a standard UK 8 which is equal to a size S, height 5'9\"\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4 data-mce-fragment=\"1\"\u003eOUR MERINO WOOL\u003c\/h4\u003e\n\u003cp data-mce-fragment=\"1\"\u003eComing from the Merino breed of sheep, merino wool benefits from being extremely soft and feels beautiful against the skin. Merino wool has natural elasticity and is naturally breathable and odour resistant: its fibres wick moisture away from the body and help to regulate temperature so that the wearer feels comfortable in cool or warm weather. Bella Freud only uses Merino wool from ethically-farmed, non-mulesed sheep and the fibres are environmentally friendly whilst being incredibly durable, retaining their shape for years to come.\u003c\/p\u003e","brand":"RED","offers":[{"title":"XS","offer_id":44509974790325,"sku":"5056028487045","price":299.5,"currency_code":"USD","in_stock":true},{"title":"S","offer_id":44509974823093,"sku":"5056028487052","price":299.5,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":44509974855861,"sku":"5056028487069","price":299.5,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":44509974888629,"sku":"5056028487076","price":299.5,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":44509974921397,"sku":"5056028487083","price":299.5,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0569\/9757\/6885\/files\/MELANGE_V-NECK_LUX_JUMPER_WOOL_RED_MELANGE_008_WEB.jpg?v=1727883637"},{"product_id":"sequin-stripe-jumper-wool-blend-seashore-black","title":"Sequin Stripe Jumper","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSeashore blue cable knit wool jumper with black sequin stripe detail. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThe model is a standard UK 8 which is equal to a size S, height 5'9\"\u003c\/span\u003e\u003c\/p\u003e","brand":"BLUE BLACK","offers":[{"title":"XS","offer_id":44509975543989,"sku":"5056028487762","price":262.0,"currency_code":"USD","in_stock":true},{"title":"S","offer_id":44509975576757,"sku":"5056028487779","price":262.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":44509975609525,"sku":"5056028487786","price":262.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":44509975642293,"sku":"5056028487793","price":262.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":44509975675061,"sku":"5056028487809","price":262.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0569\/9757\/6885\/files\/SEQUIN_STRIPE_JUMPER_WOOL_BLEND_SEASHORE___BLACK_006_WEB.jpg?v=1727883637"},{"product_id":"varsity-lion-half-zip-up-jumper-wool-grey-red","title":"Varsity Lion Half Zip Up Jumper","description":"\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eKnowledge is Power. The Varsity Lion jumper.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe model is a standard UK 8 which is equal to a size S, height 5'9\"\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003eOUR MERINO WOOL\u003c\/h4\u003e\n\u003cp\u003eComing from the Merino breed of sheep, merino wool benefits from being extremely soft and feels beautiful against the skin. Merino wool has natural elasticity and is naturally breathable and odour resistant: its fibres wick moisture away from the body and help to regulate temperature so that the wearer feels comfortable in cool or warm weather. Bella Freud only uses Merino wool from ethically-farmed, non-mulesed sheep and the fibres are environmentally friendly whilst being incredibly durable, retaining their shape for years to come.\u003c\/p\u003e","brand":"GREY RED","offers":[{"title":"XS","offer_id":44509976756405,"sku":"5056028488929","price":249.0,"currency_code":"USD","in_stock":false},{"title":"S","offer_id":44509976789173,"sku":"5056028488936","price":249.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":44509976821941,"sku":"5056028488943","price":249.0,"currency_code":"USD","in_stock":false},{"title":"L","offer_id":44509976854709,"sku":"5056028488950","price":249.0,"currency_code":"USD","in_stock":false},{"title":"XL","offer_id":44509976887477,"sku":"5056028488967","price":249.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0569\/9757\/6885\/files\/VARSITY_LION_HALF_ZIP_UP_JUMPER_WOOL_GREY___RED_004_WEB.jpg?v=1727883636"},{"product_id":"new-era-1970-jumper","title":"New Era 1970 Jumper","description":"\u003cp\u003eSome orders over $800 may be requested to fill out a 5106 form in order to be delivered. If you need assistance in filling this out, \u003ca href=\"\/pages\/5106-form\"\u003eclick here\u003c\/a\u003e for our step-by-step guide.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e\u003cem\u003eThis product is made in China, where we partner with highly skilled manufacturers who are trained in the finest techniques to produce our knitwear. By crafting our products in China, we're able to ensure exceptional quality and craftsmanship.\u003cbr\u003e\u003cbr\u003eAll products made in China are currently subject to increased tariffs. All additional taxes and duties will be outlined clearly at checkout, before you purchase.\u003cbr\u003e\u003cbr\u003eIf you have any queries regarding this, please contact us at customercare@bellafreud.com.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eWHY WE LOVE THE BELLA FREUD NEW ERA 1970 JUMPER\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eO\u003c\/span\u003e\u003cspan\u003eversized loose fit wool jumper. Ribbed neck, hem and cuffs. \u003c\/span\u003e\u003cspan\u003eWe recommend taking a size down for a more fitted style, or your regular size for an oversized fit.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e\"New Era 1970 is a recasting of my most loved jumper, with a slant on the magic numbers of a favourite team player. Scaled up, the colour is bright and saturated, resonating the graphic contrast of vintage sportswear and good protest imagery. Embracing identity through one special piece. A white canvas with black writing - my favourite method.\" \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspan style=\"font-weight: 400;\"\u003eThe model is a standard UK 8 which is equal to a size S, height 5'9\"\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eTHE FIT\u003c\/h3\u003e\n\u003cp class=\"MsoNormal\"\u003eThe New Era is a modern reimagining of the iconic 1970 jumper, featuring a relaxed, oversized, and boxy silhouette that drapes effortlessly for a chic, laid-back vibe. As our longest-length 1970 jumper, it skips the tapered waist, creating a flattering, relaxed, and slightly boyish shape. For a true oversized look, choose your regular size, or size down for a more tailored fit.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThe New Era pairs beautifully with any of our trouser styles or with denim for a relaxed and easy-going weekend outfit.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003ePrefer something slim fit? Our\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/us.bellafreud.com\/products\/1970-jumper-black\" rel=\"noopener\" target=\"_blank\"\u003eClassic 1970\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003eeffortlessly styles under tailoring, or try the\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/us.bellafreud.com\/products\/1970-oversized-jumper-black\" rel=\"noopener\" target=\"_blank\"\u003e1970 Oversized\u003c\/a\u003e\u003ca href=\"https:\/\/bellafreud.com\/products\/1970-oversized-jumper-black\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/bellafreud.com\/products\/1970-oversized-jumper-black\u0026amp;source=gmail\u0026amp;ust=1728469204039000\u0026amp;usg=AOvVaw2vCl1SSx6rFJo4xFMu6LeT\" target=\"_blank\"\u003e\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003efor a relaxed but tapered silhouette that subtly cinches the waist.\u003c\/p\u003e","brand":"GREEN","offers":[{"title":"XS","offer_id":45433121538229,"sku":"5056028497839","price":461.0,"currency_code":"USD","in_stock":true},{"title":"S","offer_id":45433121570997,"sku":"5056028497846","price":461.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":45433121603765,"sku":"5056028497853","price":461.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":45433121636533,"sku":"5056028497860","price":461.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":45433121669301,"sku":"5056028497877","price":461.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0569\/9757\/6885\/files\/Bella-freud-red-new-era-front.jpg?v=1751295001"}],"url":"https:\/\/us.bellafreud.com\/collections\/black-friday-knitwear.oembed?page=2","provider":"Bella Freud US","version":"1.0","type":"link"}